Former TQHA Director Jeff True Named President of United Tote

On Tuesday, March 14, announced that one-time TQHA Director Jeff True has been named president of United Tote and assume management of its worldwide totalisator business. Previously, he had served as the head of's Western Region. also announced that Joe Tracy, former CEO of newly acquired United Tote, will spearhead the subsidiary's development of new technology-based games, products and services for commercial and consumer distribution from Las Vegas. United Tote’s research and development operations will play a key role in the effort.

Additionally, Joe Hasson, another Youbet veteran, will become Vice President of Operations under True. Hasson, who helped build the operating base for Youbet’s mobile platform, will lead the efforts of the United Tote management team to develop operations protocols to support ongoing and integrated sales.

The appointments are effective immediately.

In addition to his regional management responsibilities, True has served as the head of’s promotion and promotion partner programs. In that role, he was responsible for developing the company’s sponsorship with’s horse racing section and its exclusive content partner program with CBS

True joined Youbet in 2003 following six years (1991-1997) with Los Alamitos Race Course, where he rose from Director of Marketing and Simulcasting to General Manager. Previously, True was Executive Director of the Oklahoma and Texas Quarter Horse Associations. He also held manager level positions with the Thoroughbred Information Agency and was a sales executive with Santa Anita Park, both located in California. He earned his Bachelor of Science degree in horse production and management in 1986 from Tarleton State University in Stephenville, Texas.

“With the acquisition of United Tote, Youbet and its subsidiaries offer an array of diversified products that have great potential when applied as end-to-end solutions,” Champion continued. “Jeff True and Joe Hasson have successfully built revenue generating programs for They have the industry experience, relationships and background to hasten the integration of our offerings to answer the cost containment needs of tracks and the customer service demands of the wagering public.”

Back to News