||Lone Star Park's Opening Weekend Results
in 29-Percent Increase in Attendance
Lone Star Park at Grand
Prairie concluded the opening weekend of its 12th Spring Thoroughbred
Season with a 29-percent increase in attendance. In total, 44,880 fans
attended Lone Star Park’s opening weekend from Thursday, April 10
through Sunday, April 13, 2008, a 29-percent increase.
With one less race this year, total handle for the weekend decreased
by 5.6-percent, to $7,415,715 from $7,860,992 in 2007. In addition, the
wagering total was negatively impacted due to the decision of the Texas
horseman to prohibit the Lone Star Park simulcast signal from being sent
to account wagering outlets.
"We are very pleased with our opening weekend attendance and business
levels,” said Lone Star Park President and General Manager Drew
Shubeck. “Our past history has shown when we have had a big opening
weekend like this, we’ve gained tremendous momentum that led to
a very successful season.
"This year, we introduced several new features to our customers
including a new ticketing system that featured an online ticketing option
as well as a new VIP Concert package, which were both received very positively,”
said Shubeck. “Our overall business reflects the fact that we are
one of the top entertainment attractions in the competitive Dallas/Fort
Worth market. We faced the Dallas Stars NHL playoff opener, the Dallas
Mavericks home game against Utah and the Texas Rangers' doubleheader all
on opening night. Plus, the Masters PGA golf tournament began on Thursday.
The opening weekend’s business was driven by two big concerts.
Gary Allan attracted 15,132 customers on Friday night, and local-favorite
Miranda Lambert drew 12,125 on Saturday. After drawing a crowd of 8,365
on opening night on Thursday, April 10, Lone Star Park concluded the weekend
with an attendance of 9,258 on Sunday.