|2004 Breeders' Cup Logo, Grandstand Addition
Unveiled at Lone Star Park
Breeders’ Cup Limited and
the National Thoroughbred Racing Association (NTRA) released the event
logo for the 21st Breeders’ Cup World Thoroughbred Championships
during a news conference Tuesday, September 30, at Lone Star Park in Grand
Prairie, Texas – site of the 2004 Breeders’ Cup World Thoroughbred
Championships on Saturday, October 30, 2004.
In addition, Lone Star Park officials unveiled plans for a grandstand
addition, which is part of a $7.8 million improvement plan to host horse
racing’s championship event.
The official event logo, created by New York-based Phoenix Design Works,
is adorned in red, white and blue, and features the traditional Breeders’
Cup mark placed in the center of a five-pointed star symbolic of the State
of Texas. The rectangular form is bordered on top with the words “World
Thoroughbred Championships” and at the bottom with the words “Lone
Star Park 2004.” Four additional stars appear near the boundaries
of the logo.
“The 2004 event logo combines the signature elements of the great
State of Texas and Lone Star Park with the World Thoroughbred Championships,”
said Damon Thayer, vice president of Breeders’ Cup and Event Marketing.
“We look forward to displaying the logo widely throughout the Dallas-Fort
Worth Metroplex and to our international outlets.”
Texas Racing Commissioner Mike Rutherford, a prominent Thoroughbred owner
and breeder who was on the Breeders’ Cup Board of Directors that
awarded Lone Star Park the 2004 Breeders’ Cup, joined Lone Star
Park President Corey Johnsen for the logo unveiling.
This year’s Breeders’ Cup – consisting of eight championship
races with purses and awards totaling $14 million – will be run
Saturday, October 25 at the Oak Tree Racing Association meeting at Santa
Anita Park in Arcadia, Calif. The 2004 Breeders’ Cup is still 396
Lone Star Park, which will starts its 33-night Fall Meeting of Champions
for American Quarter Horses on Friday night, will undergo some major changes
between now and next year’s Breeders’ Cup in order to host
In December, construction will begin on an 8,000 square foot hall to
be situated above the East Trackside Patio on the east end of the grandstand.
“The $1.3 million addition will not only give us 350 to 400 extra
VIP seats for the Breeders’ Cup, but it will allow us to host large
groups and other patrons throughout the year,” Johnsen said. “In
addition, we have plans to add some permanent outdoor seating along the
Johnsen said that construction on the hall, along with expansion of the
winner’s circle and saddling paddock, would be completed prior to
the opening of the 2004 Spring Thoroughbred Season on April 15. Approximately
38,000 temporary seats will be in place prior to the start of the inaugural
Breeders’ Cup meeting, slated for October 1 through October 31,